Meet the Founder

Hi, I'm Greg, Founder of Laughing Stock Clothing Company and Goodell Holdings LLC.

When I started Laughing Stock, I thought I was building a clothing company.

Looking back, I realize I was really laying the foundation for something much bigger.

Today, Laughing Stock Clothing Company is part of Goodell Holdings LLC alongside Wabbits Garage and Goodell Media. What started with a few original designs has grown into a family of brands centered around storytelling, creativity, and preserving automotive culture.

I've always believed the best stories don't come from perfect days.

They come from the jobs that fought back, the projects that refused to cooperate, the people you meet along the way, and the moments you're still laughing about years later.

That's the kind of story I want Laughing Stock to tell.

At Laughing Stock, every design begins with an idea. Some are inspired by life in the garage. Others come from everyday experiences, internet culture, or the moments that make us laugh when life doesn't quite go according to plan. Whether it's a fictional repair order from the Garage Reality universe or a design that simply makes someone smile, every release is created with the goal of telling a story worth sharing.

I never wanted to build a company that simply sold products.

I wanted to build something people could connect with. Something that could make someone laugh, start a conversation, preserve a story, or remind someone why they fell in love with garage life in the first place.

Somewhere along the way, I realized this journey wasn't just about clothing anymore.

It became about building something that could continue growing long after the first shirt was sold. That's where Goodell Holdings came from, and it's also where the long-term vision for the For Someone Today Project began.

One day, I hope these businesses become more than brands. I hope they become a way to preserve knowledge, create opportunities, and help people who need a hand up, not a handout.

To me, success isn't measured only by what we build.

It's measured by the lives we're able to impact and the stories we're able to preserve.

Thank you for supporting a small business and believing in an idea that started with a simple shirt and continues to grow every day.

This all started with a simple idea: to bring the humor and stories of garage life to clothing.

Today, it's grown into something much bigger.

And we're just getting started.

Let the shenanigans begin.